S3#30 Alan Cerutti, Co-founder/CEO, Happiness Saigon: Connecting creativity - the new generation advertising industry model

Having been an insider of the advertising industry for 12 years, Alan Cerutti has always had a passion for the combination of creativity and innovation. For him, creativity means business and is the starting point of everything. Creativity helps differentiate brands, spark emotions, and serve as a stepping stone for brand and business growth.Today, with the acceleration of innovation in all fields, advertising is not the exception. As technology is taking over, advertising strategies and crea...