Episode 221: Behavioral Economics with Kristen Berman
UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Venerdì
What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.
