BDTP. Marketing for All-in-one Platforms with Geoff Roberts
UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Venerdì
How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.
