Entrepreneur Kendra Bracken-Ferguson on Innovating Social Media Efforts for Ralph Lauren, AT&T and More

In this episode of “This Is Purdue,” we’re talking to successful entrepreneur Kendra Bracken-Ferguson (BA communication ‘02), founder and CEO of BrainTrust. Listen as Kendra describes the early days of social media, blogging and influencing, and how she used platforms like Myspace to transform top-tier global brands. You’ll hear about Kendra’s journey as Ralph Lauren’s first director of digital media and why she eventually left to start her entrepreneurial career.   Kendra also dives into how her time at Purdue – between taking the field as part of the Purdue Golduster Dance Team to working at the Black Cultural Center to interning with the Indiana Pacers – shaped her into the woman she is today.   This Boilermaker uses her platform to support Black-owned beauty and wellness brands, and she’s partnered with superstar actress Halle Berry on her health and wellness company, rē•spin.  This dynamic interview highlights a Purdue alumna who is dedicated to promoting diversity, equity and inclusion and innovating new ways to use technology.