Becoming a Modern CRO: The next evolution from SVP Sales

CRO is becoming a common term for the modern breed of SVP of sales. A true CRO looks after the full customer lifecycle from customer experience, to revenue generation and growth. This episode we speak to a familiar guest, Mark Smith who's a rare go to market leader for companies such as NPI, Infobox and Arista. He discusses with Bob and Tae Hea the changes and unlearning moments required for this ultimate sales leadership role.