SFPP 199: How To Price And License Commercial Photography With Tanya Smith

Tanya graduated with a degree in Graphic Design from The Fashion Institute of Design and Merchandising in 2004 and worked for 20 years as a graphic designer and art director for brands like HP, GUESS, Universal Studios Hollywood and… over 100 Dentists nationwide. After one 8-hour day searching for the “right” stock photo for a local dentist’s newsletter, she wondered why in the world they hadn’t just done a custom photoshoot instead, and the idea for WorkStory was born. WorkStory offers what she wished she had at her disposal for small business clients all those years ago: an alternative to generic stock photography. In this episode, Tanya and I discuss why more photographers should consider licensing their photos + how to get started. Resources Mentioned 7 Day Business Crash Course – Text “7” to 614-714-1644‬ to join the free email course SFP Mastermind Group – Join a community of photographers who are passionate about growing their businesses WorkStory – Elevate your brand image with storytelling photos that sell