SFPP 17: The Importance Of Web Design With Tonic

Your website is often the first touch point your potential clients have with your brand. Having a website that properly represents YOUR brand and the message you want to communicate is essential to attracting the types of clients you want and repelling the ones you don’t. That’s why I invited Jennifer Olmstead and Jeffrey Shipley from Tonic on the podcast today. Tonic helps photographers creates websites that convey their brand’s personality and potential. They do this through their beautiful cocktail inspired designs that have been used by some of the top photographers in the industry. In this episode, I talk with Jen and Jeff about their design philosophy and what it takes to create a successful website. What You’ll Learn * The critical component that all great websites have in common (most people get this wrong) * The 3 step framework Jen uses to maximize user experience * Why you shouldn’t always put your favorite images on your website   *BONUS. Tonic loves you guys. Enter SIXFIGURE at checkout for 15% off any of their designs. Resources Mentioned Tonic Justin and Mary Photography Start With Why – Simon Sinek TED talk Showit Michael and Carina Photography Sponsors Fundy Software Photo Booth Supply Co.