SFPP 14: Mastering Off-Camera Flash With Zach Gray

One of the best ways to differentiate yourself in your market is by mastering off-camera flash. It sets your work apart from your competition and allows you to charge premium prices. That’s why I invited Zach Gray on this week’s show. Zach Gray needs no introduction. In the wedding photography world, you’d be hard pressed to find a photographer more knowledgeable about off-camera flash than Zach. He’s a member of the exclusive Sandisk extreme team, has personally instructed over 1200+ photographers through his live workshops, been a regular on CreativeLive, is one of Wescott’s top endorsed pros and his work has been featured everywhere from People Magazine to Rangefinder. In this episode of the SFP podcast, we’ll be discussing how to actually go about learning off-camera flash as well as a ton of other valuable advice from one of the best wedding photographers in the world. What You’ll Learn * Why it’s not enough to be a natural light photographer * How to set up off-camera lighting in a time crunch (i.e receptions) * What the “experience” based economy is * The “marketing machine” Zach uses to get clients * The #1 piece of gear Zach thinks is undervalued * The lighting system that gets him world class results   Resources Mentioned Zach and Jody’s Website Inverse Square Law Example Cheetah Stand Westcott Rapid Box Canon 600 EX-RT Speedlight Love Is The Killer App by Tim Sanders Luke and Cat Podcast Interview Profoto B1 Vagabond Mini Elinchrom Ranger Quadra Westcott Rapid Box Octa XL Westcott Rapid Box Octa XXL Sekonic L-358 Flash Master Light Meter Sekonic L-478D LiteMaster Pro Think and Grow Rich by Napoleon Hill The Off-Camera Lighting Portrait System Zach and Jody Client Questionnaire Sponsors Fundy Software Photo Booth Supply Co.