SFPP 131: SEM Marketing For Photographers Featuring Deirdre Andrews

Deirdre Andrews joins me on the show today! In this episode, Deirdre and I talk all about SEM marketing and how it can help you book more clients. You’ll learn: * What SEM is and how it differs from Facebook Ads * The dire importance of local traffic * How retargeting actually works (and how to use it to increase your bookings) * How to finesse your ad campaigns to make them more effective Resources Mentioned SixFigurePhotography.com/Mastermind Define Marketing Cheat Sheet Google Ads Workshop Sponsors Gusto – Fully integrated online HR services: payroll, benefits and everything else. Freshbooks – Small business accounting software that makes billing easy + painless.