All In or Nothing: Building a $200M/yr Wellness Brand from Scratch | Durana Elmi & Shahab Elmi (Cymbiotika) E346

Can you really bootstrap a health brand from your garage to $200M+ in revenue—with zero outside capital? In this episode of The Rich Somers Report, Rich sits down with Durana and Shahab Elmi, the powerhouse husband-and-wife duo behind Cymbiotika, to break down how they built one of the most successful supplement companies in the U.S. by going all in, hiring A-players, and refusing to compromise on quality. Rich and the founders discuss: Why “no plan B” is the only strategy for bootstrapped en...