PERSUASION: How to Change People’s Minds

Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change. Support us by supporting our sponsors! Zip Recruiter - Try Zip Recruiter for free at ziprecruiter.com/bigidea.