William Higham 'From The Stranglers to The Next Big Thing...'

Series OneIn this episode of my podcast, I interview William Higham. He's had a fascinating career that's taken him from working with some of the most iconic cultural figures of our time (Lydon / Strummer / McLaren) during his years in the music industry; before setting up his strategic consultancy 'The Next Big Thing' which looks into social & cultural trends and their impact on brands. (He’s also the author of an excellent book with the same title.) It's not every day that you...