Maarten Leyts 'Generation ZAlpha - connecting with the next micro generation'

Series FourThis episode of 'The New Abnormal' podcast features Maarten Leyts, the Founder of Trendwolves and an expert on translating trends into products, strategies campaigns and future brand value. He’s also the author of ‘Generation ZAlpha – Connecting with the Next Micro-Generation’. Maarten believes that generational thinking, when used correctly, provides a solid framework for successful marketing and product innovation. We therefore discuss his research into issues such as the pandemi...