Gideon Wilkins 'Natural language analysis, brand deprivation and disruption'

Series OneThis episode of #TheNewAbnormal featured Gideon Wilkins, Head of Research at McCann Central. (Part of McCann Worldgroup, who have an integrated network of advertising agencies in over 120 countries). Prior to joining McCann's, Gideon was the Global Brand Guidance Director at Kantar Millward Brown, based in Shanghai. In this podcast, he discusses the findings and implications of some fascinating natural language analysis that the agency has been conducting. In do...