Alex West 'Luxury, Artisanship and Creativity as Soft Power'

Series OneThis episode features a masterclass in luxury branding advice from Alex West (co-founder of Maker London), a consultant who is renowned for being at the epicentre of the luxury sector. He discusses his viewpoints on areas ranging from quality control and consumer touchpoints, to brand actions and communication reflecting the authentic values of the brand in question. Alex also illuminates the creation and development of the staggeringly successful 'GREAT' campaign. It's on...