Why is Spotify copying TikTok? To cling on to power.

Welcome to the latest episode of Talking Trends from Music Business Worldwide (MBW) – where we go deep behind the headlines of news stories affecting the entertainment industry. Talking Trends is supported by Voly Music.-----Why is Spotify pursuing a new design that borrows heavily from time-sucking short-form video services like TikTok?That's the question on the mind of Music Business Worldwide founder, Tim Ingham, on the latest Talking Trends podcast.As Ingham explains, Spotify's motivations for its much-debated new home feed (as well as its new AI-powered DJ) aren't likely to lie solely in its aid of artists.Instead, he suggests, Spotify has made the move because it knows the power of its key USP in the view of investors – algorithmic recommendation – has been deteriorating.Music Business Worldwide's Podcasts are supported by Voly Entertainment (previously known as Voly Music).