167: Creative: The Forgotten Marketing Fundamental, with Ad-Lib & Etihad Airways
The MadTech Podcast - A podcast by ExchangeWire
In this episode, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to explore the function of creative in marketing strategy and execution.
