15: Erica Kerner & Wendy Hogan, The Marketing Society
The MadTech Podcast - A podcast by ExchangeWire
The Marketing Society's Wendy Hogan & Erica Kerner join ExchangeWire's Rachel Smith in Singapore to discuss DTC, customer-centric marketing, the future CEO, marketers vs advertisers, the consumer of the future, and the Chief Experience Officer.
