116: The MadTech Podcast Special: Exploring Gaming's Advertising Potential
The MadTech Podcast - A podcast by ExchangeWire
In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith speaks to Unilever VP global media, Sub-Saharan Africa & APAC David Porter, and AdColony SVP APAC Tom Simpson about the rise of gaming, and the opportunities it offers advertisers and marketers.