105: Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane

On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane to discuss the latest news in ad tech and martech. This week, they cover Shopify's partnership with TikTok; the complaint lodged against Apple by a coalition of tech trade bodies over the changes to IDFA; and how the misuse of personal data has caused consumers to distrust advertisers.