Selling safety in the fight against wildfires

Wildfires are becoming more frequent and serious due to human-caused climate change. This is prompting a new industry focused on residential wildfire preparedness. Today, we consider the new technology addressing wildfire risk and the cost of protecting yourself.Related Episodes:Gambling, literally, on climate change (Apple Podcasts / Spotify) For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy