In Search SEO 78: Finding the SEO Metrics that Matter to Clients

Steven Long joins the podcast to share his wisdom on sharing SEO metrics that are meaningful to your clients (and a bit on content for SMBS as well): · The SEO metrics sites should be paying attention to (and a few they should not be) · How to handle a client who has been jaded by vanity metrics · Getting content right for extremely niche local businesses Plus, why free product listings are pushing Google into a corner! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss Google’s plan on bringing free product listings to the main search results. Mordy explains how this plan puts Google between a rock and a hard place. On the one hand, users expecting a more informational SERP are seeing instead a more commerce-centric SERP. On the other hand, if Google doesn’t add free listings to the main SERP, product owners will be less inclined to add product listings which detract from Google’s chances of competing with Amazon. Mordy ends with his solution so make sure to listen to the end! In the interview segment, Mordy interviewed Steven Long, President of Precision Legal Marketing to discuss the intricacies of doing SEO for law firms and other SMBs. They get into top metrics for SMBs (and beyond), how to study conversions, how to build trust with your client, the differences between local and national law firms, a look into deeper nuances between the law industry and other industries, and more! Resources: Google Brings Free Product Listings to Its Main Google Search Results https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/ SERP News: May 2020 Edition https://www.rankranger.com/blog/serp-news-may2020 Timestamps: Why Google Is at an Even Greater Risk of Going Too Far with Products on the SERP [00:05:53 - 00:21:31] Keeping Your Clients by Sharing SEO Data That Means Something [00:21:31 - 00:58:23] SEO News [00:59:04 - 01:03:57] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Steven Long of Precision Legal Marketing https://precisionlegalmarketing.com/ twitter.com/legalmarketings https://www.linkedin.com/in/steven-long-2860628/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/