In Search SEO 74: Doing SEO for Syndicated Content

The Motley Fool’s own Alli Berry joins the podcast to talk about the issues facing SEOs who work with content syndication: · When to and not to syndicate content from an SEO perspective · How to handle syndicates who outrank the original content source · Google’s syndication shortcomings & how to handle them Plus, what scroll-to-text Featured Snippets really mean for sites! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss Google’s latest update to Featured Snippets on desktop. Now when you click on the snippet's URL, you’re taken to the exact spot on the page where the content came from, plus it’s highlighted in yellow. Our hosts go over whether this functionality is helpful to the average user, how SEOs should approach building their on-site brand, and the morality of Google changing how users view your page. In the interview segment, Mordy interviewed Allie Berry of the Motley Fool. Alii shares her thoughts on content syndication. Alli and Mordy discuss how content syndication works, what to expect when in a partnership, the cost analysis of syndication, and the controversy of paywalled content on the SERP, etc. Resources: Google to Pay For News Content in Europe searchengineland.com/french-antitrust-decision-sets-the-stage-for-google-to-pay-for-news-content-in-europe-332744 Nino Knetemann Tweet twitter.com/KnetemannNino/status/1268431800566722560 Rich Tatum Tweet twitter.com/RichTatum/status/1268421112163184648 Timestamps: What Scroll-to-Text Featured Snippets Mean for SEO [00:06:47 - 00:19:43] Solving the Biggest Problems with SEO for Content Syndication [00:19:43 - 00:55:36] SEO News [00:56:31 - 00:59:18] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Alli Berry www.fool.com/ twitter.com/AlliBerry3 linkedin.com/in/berryalli/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/