In Search SEO 71: How to Get Your SEO Career Moving by Building Credibility

SEO veteran Rich Tatum joins the podcast to share how he built his SEO career on strong credibility: • How to establish yourself within the SEO community • Using strong credibility to propel your career in SEO • The pros and cons of being a specialist vs. a generalist in terms of a career in SEO Plus, we pick apart some site-level patterns as seen in the May 2020 Core Update <<<< EPISODE SUMMARY>>>> In the first segment, Mordy tackles the Google May 2020 Core Update and shares the site-level patterns he discovered while reviewing it. In short, Mordy found sites that pushed their main informational content down the page while their affiliate links remained above the fold were losing rankings. Mordy brings a few examples to explain his point and ends on the importance of COVID-19 messaging to your rankings. In the interview segment, we interviewed Rich Tatum about how to build credibility in the SEO sphere. Rich shared his background, first on how he got into photography in his senior year in high school, and then how he got into working in the SEO world. In short, in order to keep his job he leveraged himself as someone with good connections to the big names in the SEO industry by interacting with them on Twitter. At the same time, he carefully curated what he said about SEO in the public realm to ensure it was of incredible substance. How and what he did is a great lesson for anyone looking to build credibility whether in SEO or in any field. Timestamps: Site Level Patterns from the May 2020 Core Update [00:10:03 - 00:24:10] How to Build Your SEO Credibility: A Conversation with Rich Tatum [00:24:10 - 01:08:35] SEO News [01:09:47 - 01:13:37] Resources: Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one) sparktoro.com/blog/want-your-content-to-succeed-make-it-resonate-with-the-right-audience-no-not-that-one/ The Wrath of the May 2020 Core Update and the Lessons Learned rankranger.com/blog/may-2020-core-update Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Rich Tatum twitter.com/RichTatum linkedin.com/in/richtatum/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/