FLOWERBX founder Whitney Bromberg Hawkins | The Journey Behind Her Biggest Career Change

Is there anything more chic than a bunch of single-bloom flowers displayed in a beautiful apothecary-style vase? The answer is undoubtedly no, and a style that American in London Whitney Bromberg Hawkings champions on a daily basis through her company, FLOWERBX... As someone with an undeniable sense of style that was honed through working for Tom Ford for 19 years, Whitney saw a gap in the market for a high-end (but accessible) shopping experience online, not dissimilar to Net-a-Porter, but solely for flowers. By sourcing blooms direct from the growers themselves, Whitney and her team have cut out the middle man and are able to produce fresh, long-lasting bunches that are all about quality and simplicity. This is a new flower movement that speaks to customers and businesses that have a discerning eye and crave the ease and reliability of online delivery, all wrapped up in a signature brown grosgrain ribbon. As a mother to three children, Whitney juggles the demands of a start-up business with prioritising the needs of her two sons and daughter. “Having children has changed everything about the way I approach life and my career. My children are, by far, my biggest priority, so from that, I have to work backwards and re-prioritise everything else.” For more from Whitney on personal style – from pounding the pavements in Paris searching for that first job to how beautiful blooms are such a connector – to women in business and expansion, listen to this episode and prepare to be inspired, enlightened and eager to get your hands on some fresh (single-bloom variety) flowers, immediately. In today’s conversation, we cover the below and so much more : How she pounded the pavement for five months searching for her dream job in Paris and ended up getting the luckiest break of her life – the job of Tom Ford's PA Why the best advice Tom gave her was to have a 10-year plan How she came up with the idea for FLOWERBX with the support of good friend Natalie Massenet How it feels having clients such as the Beckhams and Louis Vuitton Why flowers are a connector Raising three children while also growing a company and why her children are the ultimate levelizers Why what you see on social media isn’t always what you get How COVID-19 has changed her business To find out more about FLOWERBX, go to www.flowerbx.com Follow Whitney on Instagram @theflowerbmb