Inside the Minds of Solar Consumers

With over 1 million residential solar systems in the U.S., photovoltaics are entering mainstream. But how do installers sell the next 10 million systems while giving consumers a good experience? This week, we're talking about what consumers are looking for when solar shopping. We'll talk with Vikram Aggarwal, the CEO of EnergySage, about the company's latest Solar Market Intel report that tracks buying habits and sales tactics. We'll explore the trends covered in the report. Then, we discuss South Australia’s state-wide blackout. Was wind power to blame? And finally, New York City’s solar market is taking off. Now it wants to do the same for storage. How did the city turn its solar market around so quickly? This podcast is sponsored by Mission Solar Energy, a producer of American-made solar cells and modules: http://www.missionsolar.com/