You Can't Fake Caring

Be sincere. Ads everywhere trumpet that a hotel is “the finest in the country.” Airlines advertise of how much they go the extra mile for their clients. Corporate leaders evangelize about their commitment to their employees and their concern for their communities. So many bosses talk a great game yet absolutely fail to deliver on their preach in the bright light of their daily performances. The women and men who really have an massive impact are so genuine, earnest and heartfelt in ...