Why Good Content is King in Blockchain PR - David Wachsman, Founder and CEO, Wachsman

David Wachsman speaks about founding and running Wachsman, the role of public relations and the media in the blockchain space, misconceptions clients have about PR and communications, ways to tell stories about blockchain projects to get attention, the power of good content, why it's so important to hire the right people when growing a company, intersections of blockchains with other disruptive technologies, security tokens, and much more. David is the founder and CEO of Wachsman, a leading global professional services firm for the blockchain industry. He and his team have represented and acted as strategic consultants to more than 120 organizations in the blockchain space including Dash, Indiegogo, Crypto Valley Association, Bitcoin Suisse, CoinDesk, IOHK, Lisk, Rootstock, Steemit, and many more. Before founding his own company, David held roles in public relations, advertising, political affairs, and biotechnology. And now, to the conversation with David Wachsman. David Wachsman: https://www.wachsman.com, https://twitter.com/Wachsman_  Many thanks to our advertisers who support this podcast! 21 Lectures' mission is to bring more developers to the Bitcoin ecosystem with in-person courses. Lectured by world-renowned Bitcoin and Lightning developers, courses teach participants the fundamentals to work with blockchain technologies. To learn more visit https://www.21lectures.com. CoreLedger is a blockchain-based peer-to-peer transaction infrastructure provider. It enables businesses to document, tokenize and trade any type of assets in a reliable and flexible environment. CoreLedger makes anything transactable, literally anything. To learn more about CoreLedger’s technology and how you can transform your business onto blockchain, visit www.coreledger.net. The Blockchain and Us newsletter To stay up to date about what blockchain pioneers, innovators and entrepreneurs from all around the world think about the future of this space, sign up for the newsletter on https://www.theblockchainandus.com.