Why Most Reporting Systems Fail, & What to Do Instead, With Ben Zittlau

About this Episode In this episode of the Agency Profit Podcast, Marcel and Ben dive deep into the challenges agencies face when managing data across multiple tools. They debunk the myth of a "source of truth" system, highlighting why rigid integrations and all-in-one solutions often fall short. Instead, they advocate for a modern data approach—extract, transform, and load (ETL)—that prioritizes flexibility, accuracy over precision, and adaptability to change. With insights from Ben's experience in scaling data operations at Jobber, they explore why agencies should focus on cleaning and structuring data post-collection rather than forcing compliance upfront. If you're tired of messy reporting and want a better way to turn raw data into actionable insights, this episode is a must-listen!