Visual Client Communication & Building SaaS in an Agency, With Mikael Dia

About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Mikael Dia, founder of Funnelytics, about the power of visualizing complex marketing funnels to improve client communication, retention, and ultimately, agency profitability. Mikael shares how mapping out strategies visually helped him close deals faster, position his agency as an expert rather than a commodity, and keep clients engaged with clear, data-backed insights. They also dive into the challenges of transitioning from an agency owner to a SaaS founder, the hard lessons learned in product development, and the importance of rapid iteration and validating ideas before investing heavily. If you’re looking for smarter ways to communicate marketing strategies and streamline your agency’s workflow, this episode is packed with actionable insights!