Understanding Your Agency Model, With Carson Pierce

About this Episode In this episode of the Agency Profit Podcast, Marcel and Carson dive into the major shift happening in agency structures—moving from in-house teams to a more flexible, contractor-heavy model. They break down why more agencies are leaning on freelancers, offshore teams, and white-label partners to protect their margins, adapt to economic pressures, and focus on their highest-value work. Marcel unpacks the numbers behind this shift, showing why it’s not just about cutting costs but actually boosting profitability when done right. If you’ve ever wondered how to balance in-house talent with outsourced expertise—or why some agencies are pulling off mind-blowing margins—this episode is packed with insights you won’t want to miss.