The Process Behind Profit Management, With Kristen Kelly

About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back operations expert Kristen Kelly for a deep dive into the often-overlooked key to agency profitability—process. While most agencies focus on data and frameworks, Kristen explains why a strong, adaptable process is essential for maintaining clean data, managing inevitable changes, and ensuring smooth decision-making cadences. They break down how agencies can stop treating profitability management as a one-time event and instead build a system that scales, adapts, and keeps teams aligned. If you've ever struggled with messy data, unexpected reporting breakdowns, or endless debates over what’s working, this conversation will give you the tools to take control. Tune in to learn why short meetings and strong processes lead to bigger profits.