The Problem With Benchmarking and What to Do Instead

About this Episode In this solo episode, Marcel tackles a big end-of-year question many agency owners face: Are we performing well? While it’s tempting to compare your agency to industry benchmarks like rates or revenue per FTE, Marcel explains why these absolute metrics are often misleading and rarely provide real answers. Instead, he highlights the power of focusing inward—building a clear understanding of your agency’s unique model, its capacity, and key performance drivers like utilization, delivery margins, and profitability. Marcel shares practical steps to map out your agency’s structure, set healthy targets, and measure performance against meaningful benchmarks that reflect your goals—not someone else’s. Plus, he introduces Parakeeto’s new modeling tool (now in beta) to help you simplify the process. If you’re ready to ditch unhelpful comparisons and take control of your agency’s success, this episode will give you the clarity and tools you need to start 2025 strong!