Mastering Utilization and Capacity Planning for Agency Profits

In this special episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of utilization rates in agencies, shedding light on a metric that often leaves people scratching their heads. Marcel stresses the importance of getting the calculation right, weaving it seamlessly into a broader management framework for agencies. He spills the beans on how utilization directly affects the bottom line and shares practical strategies for improvement, like tackling client dilution and fine-tuning team dynamics. The big takeaway? A consistent metric aligning with financial, capacity, and efficiency measures is the key to agency success. Perfect for agencies navigating changes, this episode provides down-to-earth insights for boosting productivity and profitability.