Keys to Becoming a Profitable Creative, with Patrick O'Connell

About this Episode In this episode of the Agency Profit Podcast, Marcel dives into a rich conversation with Patrick O’Connell, aka The Profitable Designer. Together, they explore what it truly takes to build a profitable design or creative services business. Patrick shares insights from his journey running a design agency in Australia and helping hundreds of design business owners refine their operations. They chat about how to move past the common creative trap of equating hard work with value and instead focus on outcomes that truly matter to clients. From practical tips on pricing your services to rethinking your processes for efficiency, they break down how to create a business model that works for you—whether that means scaling a team or staying lean and profitable. This episode is perfect for anyone trying to balance creativity with running a business that actually pays off.