Insights from Europe on Global Competition, Talent, and AI, With Carson Pierce

About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Parakeeto's Operations Consultant – Carson Pierce to unpack insights from Marcel’s recent trip to Web Summer Camp in Croatia, a gathering of highly technical agencies from across Europe. Drawing from conversations with founders in the Balkans and Eastern Europe, they explore how global talent markets, shifting client expectations, and AI are reshaping agency competition. Together, they contrast the structural differences between European and North American agencies, like labor costs, regulated benefits, and time-off norms, while digging into the shared challenge of earning client trust across borders. From positioning strategies that transcend geography, to navigating talent retention when global firms (and Google) come calling, to why networking and collaboration matter more than ever, this episode offers a candid, big-picture view of what it takes to stay competitive in a rapidly flattening, AI-enabled agency world.