How to Create Process Without Killing Creativity, With Rob Sayles

In this latest episode of the Agency Profit Podcast, we had the privilege of hosting the seasoned creative advertising pro, Rob Sayles, boasting an impressive 25 years in the industry. Rob spilled the beans on the intricate dance between agency operations and creativity, urging a harmonious coexistence for maximum productivity and innovation. Sharing tales from the digital wild west of 1997 onwards, he touched on roles spanning design, development, project and studio management, emphasizing the pivotal role operations play in balancing profitability and creative freedom. With a candid story about a website launch gone awry, Rob stressed the need for meticulous attention to detail. He delved into the challenge of introducing processes without stifling creativity, shedding light on the psychological attachment creatives have to their work. The discussion also hit on the importance of agencies investing in strategic consulting, shifting their focus from just serving clients to developing internal processes for profitability. Rob rounded it off by emphasizing the need for teamwork in co-creating processes, integrating feedback loops, and regularly reviewing roles to align with goals. His insights serve as a compass for agency owners, navigating the intricate path of operations and creativity in an ever-evolving creative landscape.