How to Build Commercial Knowledge within Your Agency, With Alfie Wenegieme
The Agency Profit Podcast - A podcast by Parakeeto, Marcel Petitpas - Mercoledì
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This week, Marcel is joined by Alfie Wenegieme of Cactus to discuss how to build commercial knowledge within your agency to your agency’s advantage! POINTS OF INTEREST: • Why commercial knowledge is important in your agency 2:17 • Commercial knowledge and the role leadership plays in its success 5:24 • Understanding your agency model = better-informed commercial decisions 11:45 • What makes agencies dysfunctional (a rant) 16:34 • Pushback Alfie experiences during commerciality training 21:35
