How to Appeal to More Clients Without Diluting Your Niche, With John Meyer
The Agency Profit Podcast - A podcast by Parakeeto, Marcel Petitpas - Mercoledì
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About this Episode In this episode of the Agency Profit Podcast, Marcel chats with John Meyer, a seasoned agency owner and now business coach at Leadmore. John shares his experience building and selling the successful agency Lemonly, emphasizing how focusing on a specific service like infographics helped them land big-name clients. He introduces his "product ladder" framework, explaining how agencies can offer a range of services, from custom solutions to DIY resources, to better serve clients at different levels and ultimately increase profitability without losing their niche. Drawing from his own journey and coaching work, John offers relatable insights on how agencies can strategically expand their offerings and build a more resilient business. Whether you're feeling stuck in a narrow niche or looking for ways to grow, this episode provides practical ideas and a fresh perspective. Tune in below to hear their conversation.
