How The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney Tarrent

Buckle up, for we have a bumper edition of The Agency Profit Podcast for you this week! Courtney Tarrant joins Marcel to divulge how The Ad Girls doubled profitability with a results-only compensation model. POINTS OF INTEREST: • How Ad Girls are breaking the agency mold 2:32 • What is a 'Results-Only Compensation Model'? 4:38 • How key performance indicators affect the model 8:30 • Trusting your employees – my soapbox moment 12:37 • Working backward from models to decipher compensation model 14:03 • Cost of delivery growing in lockstep with revenue 19:55 • Three prerequisites to the success of this model 23:28 • Spotting the optimum prospective employee 37:21