How Focusing on Your Niche Can Transform Your Agency, Paul Bellows
The Agency Profit Podcast - A podcast by Parakeeto, Marcel Petitpas - Mercoledì
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We have the pleasure of being joined by Paul Bellow of Yellow Pencil to chat all about building a niche agency and how transformative it can be. POINTS OF INTEREST: • Evolution of the agency space 3:35 • Realizing you need to niche your agency 6:07 • Fear is a great motivator to niche your agency 10:07 • Speaking to your potential client's pain point 18:02 • The power of positioning yourself 21:49
