Going from Solo Consultant to Firm Builder, With Michael Zipursky

About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Michael Zipursky—founder of Consulting Success and a leading voice in the world of consulting—to explore how solo consultants can scale their businesses without losing their freedom or profitability. They unpack the key differences between staying lean as a high-earning “super consultant” versus building a scalable firm with enterprise value, and the risks, costs, and mindset shifts that come with each path. Michael also shares a grounded take on AI in the consulting world—why it’s a wake-up call, not a death sentence, and how real experts can use it as a force multiplier. The conversation is packed with clarity around strategic hiring, profitability trends, pricing, and the power of staying focused on your ideal clients. If you’re navigating growth decisions or wondering how to stay relevant in a rapidly shifting market, this episode is a must-listen.