Building a Model for Your Agency, With Carson Pierce

About this Episode Running an agency is tough—especially when you start as a subject-matter expert and suddenly find yourself as a business owner with no formal training in operations or finance. In this episode of the Agency Profit Podcast, Marcel welcomes back our Head Consultant Carson Pierce to break down a simple yet powerful framework for understanding agency financials. They dive into key concepts like delivery margin, utilization, and pricing strategies to help agency owners diagnose profitability issues and make informed decisions. Whether you're struggling to turn a profit or just want to optimize your agency's financial health, this episode is packed with actionable insights to take control of your numbers and build a more sustainable business.