Balancing Creativity and Profitability, With Tim Thompson

In this episode of the Agency Profit Podcast, Marcel sits down with Tim Thompson, Owner and Chief Revolution Thinker at RevThink, to break down the financial frameworks that help creative agency owners take control of their cash flow and profitability. Marcel and Tim first connected at the MYOB conference, where they bonded over a deep (and delightfully nerdy) discussion about agency finances and scaling strategies. Tim, who has spent nearly two decades helping creative entrepreneurs navigate the challenges of running a business, shares real-world insights on breaking free from outdated pricing models, setting up financial systems that support creative freedom, and making smarter decisions with money. He also sheds light on the common struggles agency owners face—like underpricing work, overdelivering, and getting stuck in the feast-or-famine cycle—and offers practical strategies to turn things around. If you’ve ever felt like finances are holding your agency back from doing its best creative work, this episode is a must-listen.