Writing a different kind of script in B2B marketing
The Yaag Project - A podcast by Yaagneshwaran Ganesh
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In this episode, David Wachs, the CEO of Handwrytten joins Yaag and Manish and shares how handwritten letters can be used to build stickiness and an emotional bond with your customers, especially in a B2B scenario. He shares how much personalization makes sense, extending beyond the seasonality and more.
