Using data to improve customer lifetime value: Juliana Jackson
The Yaag Project - A podcast by Yaagneshwaran Ganesh
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In this episode, Juliana Jackson, the Chief Evangelist at Omniconvert, joins Yaag and Manish to share her insights on how you can use data to improve your customer lifetime value. She talks about the different types of data already available within your tech ecosystem and how you can make use of it, using RFM segmentation to prioritize on high value customers, CAC:CLV ratio and more.
