Jeremy Epstein: Using OKRs to drive better marketing outcomes
The Yaag Project - A podcast by Yaagneshwaran Ganesh
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In this episode, Jeremy Epstein, the CMO at Gtmhub takes us through his practical and immersive experience on "How to effectively use OKRs to drive better marketing outcomes?” He dives into: --> What makes OKRs so interesting? --> How is it different from other strategy execution methodologies like BSC? --> How the adoption of OKR begins at a company - the right stage for you to adopt OKRs --> How many objectives is too much? Why OKRs fail at some organizations, and a lot more... After listening to this episode, if you have more questions and want to get in touch with Jeremy, he's at jeremy AT Gtmhub.com