Inside WWE's storytelling machine | Paul "Triple H" Levesque

From his electrifying entrances as a professional wrestler to his current work as WWE's chief content officer, Paul "Triple H" Levesque knows how to entertain a crowd. In this conversation with TEDSports co-chair Patrick Talty, Levesque pulls back the curtain on WWE's approach to storytelling, gives a peek at what's coming next and explains why pro wrestling belongs in the same conversation as the world's biggest sports.Interested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.