LEGO’s Digital Transformation: CDTO Atul Bhardwaj on Digitizing the Famous Toy Brick

610: In this interview, Atul Bhardwaj, Executive Vice President and Chief Digital and Technology Officer of LEGO, speaks with Peter High about the digital transformation of the iconic and well-known toy company. Atul provides an overview of his post as Chief Digital and Technology Officer for LEGO and explains how LEGO is integrating digital into its product offerings. He describes the various ways digital experiences differ between adult and children customers, how LEGO works together and keeps pace with the digital transformation of partners within its ecosystem, and how LEGO is digitizing the internal organization overall. He also discusses the process of building his team at LEGO including what role passion for the product plays, how the common language of code unites a global effort of digital transformation, and how LEGO fosters diversity and inclusion at the company. Finally, Atul looks ahead at the tech trends that his team is keeping an eye on. Also available on YouTube: https://youtu.be/T0CVHwm8u0U _____________________________________ This episode is sponsored by Transmit Security.