Chatting and Branding with Jamie, the GoTo CMO
TalkingHeadz Podcast - A podcast by Dave Michels
TalkingHeadz is an interview format podcast series featuring the movers and shakers of enterprise communications - we also have great guests. In this episode Dave and Evan discuss the rebranding and differentiation of GoTo UCaaS with its CMO Jamie Domenici.In 2016, LogMeIn acquired the GoTo Family of Products from Citrix. Both are strong brands and there must of been some struggle about branding. That ended earlier this year with the relaunch of GoTo UCaaS -- spearheaded by ...